Follower count is often considered one of the vainest of vanity metrics. I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough.
Still, despite the vanity, there is value in follower count. While it seems like a smug number to chase, followers have a proportional impact on how far and wide your message spreads and the rate at which you get clicks and impressions.